article thumbnail

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

I think growing and focusing on this group is the key to igniting more WOM in your business! Share this on Facebook. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tweet This!

WOM 100
article thumbnail

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Facebook. Tweet This! Share this on Linkedin.

Service 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Share this on Facebook.

WOM 100
article thumbnail

It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Share this on Facebook. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Tweet This!

article thumbnail

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Share this on Facebook. And finally companies that provide great customer experiences have customers that defect less and are more profitable to them in the long term. Email this to a friend? Tweet This!

article thumbnail

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Share this on Facebook. So why wouldn’t you center you social media efforts in this area? Tweet This!