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AI in Marketing: The New Frontier

Conversica

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

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The Future of B2B Growth Digital Marketing: Trends to Watch

New North

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies.

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Marketer of The Month Podcast- EPISODE 089: Building a Marketing Funnel That Understands Your Audience

Outgrow

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. The growing reliance on AI. Welcome to another episode of Outgrow’s Marketer of the Month.

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SaaS Customer Journey: Mapping Your Way To Customer Success

accelerate agency

The map should show every touchpoint involved in that journey and highlight any pain points. Book a FREE SEO Strategy Consultation Benefits of building a customer journey map Get a 360° view of your customers’ interactions with you that allows all teams in your organization to understand those interactions.

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SaaS Customer Journey: Mapping Your Way To Customer Success

accelerate agency

The map should show every touchpoint involved in that journey and highlight any pain points. Book a FREE SEO Strategy Consultation Benefits of building a customer journey map Get a 360° view of your customers’ interactions with you that allows all teams in your organization to understand those interactions.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?