17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. When we compared that to a branded search, like “SAP big data,” we found that there were 3,000x more people every month searching for the generic big data question. I would say there is more of a tendency than a differentiation.
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