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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Intent also can help sales significantly—for example, if the sales team has a large number of accounts in their territory, intent can help prioritize those accounts for them. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Top. . . .

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How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

Our Guests. Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. She develops and edits copy to support our clients’ marketing initiatives, ensuring clarity and consistency with each written piece. gain more clicks.