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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. Many companies are now facing slimmer budgets and higher competition. They need to achieve more with less, making sales enablement more important than ever.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

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#AskTeleverde – Retro in Redondo Beach

Televerde

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. We’ve got you. How exciting!

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned.

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4 Ways to Clean Your CRM Data

GreenRope

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your business is only as good as its data.

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