Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

Some suggest the funnel is obsolete, one of my favorites is Barbra Gago’s “hourglass&# that suggests we start with the community to drive customer evangelists. I also like Adam Needles “Buyers 2.0″ Now there are many great examples of funnels in this book and none of them are wrong.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 24, 2010

However for it to work successfully, the intentions must be to add value to the community. Tweet chats present an interesting opportunity for brands to engage directly with consumers. Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

We didn’t call it social or community but that’s what it was. You could backdate this article 10 years. Even for social, one of my most rewarding experiences was working on customer advisory boards back in the 90s. I do think millenials are changing the game a bit…should be a fun ride.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. And so I am often asked why I tweet, why I blog and why I participate in both online and offline social communities and events. So what are you waiting for?

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Additionally, we’re finding that some really good documentation comes (via social media) from the customer community, not from the subject-matter experts who work for the company. The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well).

Social Media 100

Social Media Demand Generation Agencies Media PR 100