Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home. – we accept the reality and plan for it. As a consumer, I’m fed up.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 29, 2010

And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

Unfortunately, not all marketers understand digital so well. We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. The result of all this was redundancy like B2B marketing has never seen before. So what did we do? Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 12, 2010

They would prefer to present in a warm environment rather than in a cold-call situation. If they have to go in cold, all of the focus is on the presentation. The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 Online Marketing (52).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Directive Agency

JULY 26, 2016

My answers for an in-house marketer would be much the same for any business who wants to work with an SEO Agency. Here are three quick points: 1. Be very wary if they called you first. of the so-called “SEO Experts” cold calling your business are going to end in a bad experience. Ask for references.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76