article thumbnail

How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Leverage Co-Branded Opportunities.

Promotion 101
article thumbnail

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a report published by Jeff Foster, co-founder & CEO at Tomoson, in convince&convert.com, businesses on an average generated $6.50

article thumbnail

The Nonprofit Marketer's Guide to the Millennial Persona

Hubspot

Will look for organizational information on a charity’s website or through word-of-mouth from a friend. Hannah Ackerman , a Millennial HubSpotter and Co-Founder of the Stahili Foundation in Kenya, says, "I''ve found that Millennials are more willing than any other generation to be first in line to volunteer their time."

article thumbnail

The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. Connect with HubSpot :

article thumbnail

90 CRO Tips from 42 Shopify Experts

Convert

Justin Soleimani, Co-Founder at Tumble. Social proof like reviews and other UGC (User Generated Content) is essentially digital word of mouth, showing your potential customers that your store is reputable and other customers have had brilliant experiences with your products. Sylvia Kang, Co-Founder and CEO of Mira.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. 20) Content Optimization System (COS). Find out why.).