The Point

JUNE 23, 2020

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Learn from industry best practices, and case studies and workshops. SUNNYVALE, Calif.,

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Learn from industry best practices, and case studies and workshops. SUNNYVALE, Calif.,

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Vidyard

OCTOBER 19, 2016

Viewtopia ® attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application.

Work Management 52

Work Management Marketing Management Budget Programs Software 52