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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. Live Event Trends in the UK and Europe.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

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8 Event Landing Page Examples that Drive Interest and Ticket Sales

Unbounce

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Here’s why: Event landing pages are the best way to drive ticket sales and registrations. Paint Cabin.

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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Architecture. Number of user seats.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. Of course not. White paper. Audience size.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

With smaller companies or if your hub is clearly aligned with the ideas, value propositions, and has the same SEO and target market you’re appealing to (and learning about through analytics), building your hub as just one more destination on your website makes a lot of sense. Infographics, videos, event marketing?),