Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Oh well, one does not thrive by good content marketing alone.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

LEADership

MAY 13, 2014

A recent CMO Council study of B2B buyers indicates that 87 percent of buyers believe that online content impacts their buyer journey from vendor selection to purchase decisions. Email newsletters, whitepapers, e-books, webcasts, etc. B2B Marketing Tip #2: Make it easy and quick for your buyers to find what they are looking for.

Lead Generation 40

Lead Generation Enterprise Management Work Management Budget Programs 40