BenchmarkONE

MARCH 25, 2022

Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. You might hire a chief marketing officer (CMO), Director of Marketing, or a VP of marketing. seconds to form an opinion about your website. Start hiring for different roles. . Content marketing team.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

ClickZ

APRIL 17, 2020

We were lucky enough to sit down and chat with Tom Libretto, CMO of Pegasystems, about all these topics and more… Q) Can you give us a brief insight into your professional journey and how you became CMO of Pegasystems? Q) How have you seen the CMO role change in recent years?

CMO 93

CMO Enterprise Management Marketing AI Work Management 93

QuanticMind

JULY 11, 2017

.” Pek Pongpaet . @pekpongpaet – Managing Partner, Impekable. CRM database management – To send more-targeted and personalized messages to existing users in their database.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Our first stop on we’ll take a deep dive into next-level data quality and management. A marketing coordinator or a CMO? The struggle is real.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

ClickZ

APRIL 15, 2020

The ability to sell software as a service changed that since the upfront investment in software and the onboarding process were better aligned with how marketing budgets worked. Engagio connects to a company’s existing systems like CRM and marketing automation to deliver an account-based lens.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

DiscoverOrg

MAY 7, 2019

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas: Data quality and management. Data quality and management. Our first stop on we’ll take a deep dive into next-level data quality and management. A marketing coordinator or a CMO? Lead generation.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120