LeadsRX
AUGUST 31, 2021
Steel City Media is using LeadsRx Attribution, an impartial marketing attribution solution, and LeadsRx Journey, customer journey analytics technology, to measure and get specific marketing insights into campaign performance and to optimize ROAS (return on ad spend) for clients. “In interactions per 15-second commercial 5.8
B2BMarketing.net
FEBRUARY 8, 2024
The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.
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Unbounce
JULY 12, 2023
And, as you know, I’m Pete Housley, CMO of Unbounce. There’s a human touch to everything we do, but it allows us to move at the velocity that we need to drive value for our clients. [00:17:56] But right now the trend that I’m seeing, and I’m also seeing Google and Meta get on this trend, is multi-variants, multi-audiences.
Full Circle Insights
JULY 13, 2023
SAN ANTONIO, Texas, July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.
Full Circle Insights
NOVEMBER 24, 2020
This increases marketing efficiency by telling Full Circle customers which campaigns perform better so they can invest more wisely and use funnel metrics and attribution to optimize processes. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist.
Full Circle Insights
FEBRUARY 8, 2021
In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue. CMOs avoid consulting their CIO before making martech purchases for a variety of reasons. Fuze Case Study.
Full Circle Insights
JANUARY 24, 2023
Full Circle ABM users can take advantage of integrated Intent data from Bombora to accurately track campaign attribution and account activation from target account selection to closed/won deals. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.
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