ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

SalesIntel

FEBRUARY 8, 2023

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. A well-defined, quantifiable ICP will keep the leads coming in like a well-oiled machine.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

ViewPoint

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. Marketing was creating opportunities for $10,000 deals while sales was only interested in those valued $1 million plus. All because the CEO did not insist on a common definition of a lead. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. High Street Partners (HSP) is the leading professional advisory firm in the international expansion space.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

LeadsRX

JULY 19, 2021

Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. That leads to mental fatigue and a tendency to revert to assumption-based decision-making. Poor Data Quality.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. Wait for the leads to pour in. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. It must offer, in response to that engagement, something she’ll value.

Buy 120

Buy Deliverability SIC Tactics 120