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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Jay Baer - Founder of Convince & Convert. Find him on Twitter & LinkedIn.

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An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. That’s why Shippo attracted big clients such as Magento, Godaddy, and Mercari, as well as thousands of SMBs. 2016 was the year when the marketing technology mantra materialized.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

How you manage your organization, adapting process and structure to a world of software dynamics, impacts your marketing. The keynotes at MarTech Boston were selected to give you a real-world perspective on this “grand view,” which I believe will help shape the way you make martech effective in your own organization.