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What Will It Take for Marketing Enablement?

ANNUITAS

I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. of enterprise marketers rate themselves as effective in achieving goals of Demand Generation Programs/Campaigns. Additionally, only 7.5%

Planning 100
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The Rise of the Marketing Technologist – Part 1

ANNUITAS

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. Lattice Engines and The Funnelholic just released a fantastic eBook called The CMO’s Guide to Technology.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.

Twitter 100
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Prior to forming VAZT, Seamus worked in sales and strategic account management for The Hackett Group, a strategic advisory and management consulting firm in Atlanta, For Gartner, a research, advisory and consulting company in Stamford, CT and Cambridge Technology Partners, a web development company, prior to its acquisition by Novell.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

ROI 100
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Todd Berkowitz, Practice Vice President, Gartner. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. The argument for being targeted could not be more clear now.