Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Fulfillment 104

Fulfillment CMO Planning Digital Asset Management 104

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Employees can help define the company vision. A challenging digital marketing world. Content creation.

Paid Content 131

Paid Content Advertising Agencies Paid Search Agency SMB 131

ClickZ

NOVEMBER 1, 2019

Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech. Top choices of types of martech where people plan to invest in the next year are email, automation, and social media.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Top executives: social media marketing is for thee, but not for me. 84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sword and the Script | B2B

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Marketing Budget Creation 122

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 122

chiefmartech

MARCH 27, 2017

For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. ” When building your stack, an effective strategy includes several considerations: The company’s business goals. Once you are beyond the core platforms (marketing automation, CRM, CMS, etc.),

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Content Standard

OCTOBER 15, 2018

Gone are the days when the content marketer was the enfant terrible of the marketing department. These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. But there’s no doubt that the bounds of content marketing are stretching each year. Well, maybe not quite. Status Quo: Silo City.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79