Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. It also places a tag on the company Web page to capture visitor behavior directly.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. I've also added a few notes based on the closer look I took at each system in order to classify it.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Buzz Marketing for Technology

JULY 24, 2008

You love classifying knowledge and organizing content into taxonomies. The ERP has provisions to delete items, customers, vendors, etc. I have discovered that unfortunately, history on those deletions do not go away, so that when we re-issue an item, customer, vendor, etc. You get upset if knowledge renegades upset the system.

Work Management 100

Work Management RSS Blogger Domain 100

Customer Experience Matrix

FEBRUARY 15, 2007

Although this sounds similar to other page tagging approaches to Web data collection, speed-trap goes to great lengths to distinguish itself from such competitors. The advantage it promotes most aggressively is that the same tag is used in all pages, and this tag does not need to pre-specify the attributes to be collected.

Analytics 120

Analytics Work Management Multi-Channel Tagging 120

Online Marketing Institute

JULY 31, 2009

Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look. Bottomline: I'd be interested to see quantitative research on this, but the anecdotal information, in my mind, suggests the correlation is strong.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98