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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Ask yourself, how would adding “being impeccable” to your personal and professional core values change what you do, and how you do it. Larger, more strategic decisions — e.g., choosing a partner/supplier, selecting an ad campaign, deciding how the company should use AI —require proper planning, which takes us to the decision model.

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How to Use Guest Blogging for High-Quality Link-Building

Valasys

How to Prevent Your Guest Blogging Practices to be Classified as Spammy. Once you have decided on your target website to pitch for getting published, you need to introspect the performance of the website and align it with your own to deduce whether your guest blogging objectives can be fulfilled through the website.

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12 kinds of Knowledge Workers

Buzz Marketing for Technology

You love classifying knowledge and organizing content into taxonomies. The pursuit of knowledge for your personal fulfilment is your key driver. Storyteller - you cut into the bullshit and encapsulate knowledge into highly memorable stories. You dont know all the answers yourself, but you know a person who does. 1:10:01 AM.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. We start out with a need, when the brand fulfills that need and meets our expectations, our mood shifts from the negative to the positive. The Definitions.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. We start out with a need, when the brand fulfills that need and meets our expectations, our mood shifts from the negative to the positive. The Definitions.

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