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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. We start out with a need, when the brand fulfills that need and meets our expectations, our mood shifts from the negative to the positive. The Definitions.

Cable 54
article thumbnail

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. We start out with a need, when the brand fulfills that need and meets our expectations, our mood shifts from the negative to the positive. The Definitions.

Cable 46