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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. Listen here. 3. Sales Influence—Why People Buy. Listen here. 6. The Advanced Selling Podcast. Listen here. Same Side Selling Podcast. Listen here.

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Take a Class. Here are some of my favorites: .

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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Or does it?

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How to Reduce Unsubscribes Using Subscription Management

The Point

Or if customers want to receive critical product updates, but not information on training classes. Subscription management turns the act of unsubscribing from a simple Yes/No question to one of: “Which types of communication would you like to receive from us?”