Scoop.it

SEPTEMBER 14, 2023

See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Based on your research, you find that your competitor generates many of its leads through its recipe blog posts.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Envy

FEBRUARY 13, 2021

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

APRIL 1, 2020

More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. The way your business development or sales team handles a prospect afterwards. Leads are the name of the game. It’s that simple.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

accelerate agency

AUGUST 1, 2021

What is enterprise SaaS churn rate? Account-focused sales. Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start. Is your app ready for enterprise buyers? How to scale your B2B SaaS business. Go-to-market strategy.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. Company size (SMB, Fortune 500, etc.). As a result, your services are mediocre and your churn rate and pricing will reflect that. In the early days, Eric helped Single Grain generate leads by answering SEO questions on Quora.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107