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The Impact of Bad B2B Marketing Data

Zoominfo

Low quality data is likely doing more damage than you think. Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. There are two types of list churn to be aware of. Transparent churn includes unsubscribes, hard bounces, and spam complaints.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Things to be aware of include: Increased email churn.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Increased email churn Email churn is caused by customer attrition. Churn rate refers to the percentage of email subscribers who leave your list over a period of time. Your business then has to dedicate time and resources to solve this problem by either reversing the suspension or getting a new service provider.

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