An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
Qualified Lead Rate. The formula for calculating the qualified lead rate is: Qualified Lead Rate = (Qualified Leads / Total Leads) x 100. Here are essential marketing metrics that you should include in your dashboard for quantifying revenue and ROI that you will want to discuss with your CEO: Lead Velocity Rate (LVR).
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