Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Tomorrow People

OCTOBER 27, 2020

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Conversion Rates by Channel. Though more difficult to measure and draw conclusions from, they can help you see whether your latest tactics seem to be working. Customer Renewal Rate. Churn Rate. Marketing Qualified Leads (MQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”. But, if you’re not measuring it, well, I think you know where I’m going with this. . . 4: Cost-Per-Lead (CPL). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClearVoice

FEBRUARY 2, 2024

They’ll also provide key data to help you make a compelling business case for your content marketing to get (or keep) executive buy-in: Return on investment (ROI) : The big one. It measures the return achieved on every dollar spent. Avg engagement rate: How actively involved your audience is with your content.

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. A type of performance measurement companies use to evaluate an employee''s or an activity''s success. You can decide if a given action is a lead or a sale.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

14) Churn Rate. A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28