Churn Rate CPA CPL ROI 
Envy
FEBRUARY 13, 2021
Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.
SnapApp
APRIL 4, 2018
How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . 10: Return on Investment (ROI). .
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). COS: Content Optimization System.
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