Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
Biznology
MAY 9, 2012
In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. After all, I fit right into it myself.
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