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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. After all, I fit right into it myself.

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Google Analytics forbids personally identifiable info, such as email addresses and phone numbers.