Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. The book is a good introduction to the role of social media marketing and PR.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Liveintent

AUGUST 9, 2022

You go back to your media plan and diversify. Differentiate from the competition and remain top-of-mind. more likely to recommend them to friends and family 6X more likely to stand up for the company in the event of a PR mishap. So, where do you go from there? Gather valuable audience data.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Schubert B2B

MAY 10, 2024

Managing Reputation A B2B public relations strategy will guide you on how to provide fast replies to customer feedback, inquiries, concerns and critiques, especially on social media. And it is always good to have a PR plan in place to enable effective outreach during a crisis or controversy.

Public Relations 62

Public Relations B2B Marketing B2B Thought Leadership Planning 62

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The simplicity is definitely a key differentiator. link] Joe Kovacs I don’t know that I’ve ever read a history of social media networks quite as succinctly as yours. Hard to read, follow, share. get the point.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Conductor

DECEMBER 3, 2019

” Whether it was the advertising track, or the communications studies track, or the PR track, it seemed to be what all the theater kids were doing if they weren’t going to school for theater or for music. ” I started at a small boutique agency called Overdrive Interactive, as a media planning intern.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98