Case Study Demonstrating Intent Purchase Segmentation 
Content4Demand
NOVEMBER 5, 2021
Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.
DealSignal
APRIL 10, 2024
For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.
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Choozle
APRIL 12, 2022
Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. During the conversion stage, you are engaging with customers who have the information they need to make a purchase, all they need is the right offer. CTV/Cross-channel Retargeting. Creative Asset Retargeting.
Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). — to targeted accounts.
Anteriad
JANUARY 3, 2023
Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. Quite simply, intent data zeroes in on the signals that indicate a person is in the market for your particular product or service.
Vision Edge Marketing
AUGUST 22, 2023
These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer.
Zoominfo
AUGUST 30, 2023
Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.
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