Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

MAY 5, 2010

And Now For Something Completely Different But here’s where it gets interesting. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. That only happens if they have a real, ongoing relationship with brands.&#

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

SpotMe Blog

SEPTEMBER 22, 2022

That’s why large pharma companies need to focus on strategically boosting HCP engagement to ensure that the billions they spend on medical education events bring a positive ROI. Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed. Hybrid events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Delivra

NOVEMBER 14, 2018

Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. Consumers complete most of their research online, leaving a small window for your teams to directly engage. B2B email automation is key in cracking that code. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Is that a recent add to the system? Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 158

Social Media Media Paid Content Work Management 158

SnapApp

JANUARY 11, 2018

49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . And now statistical evidence: . How can we be sure that this isn’t just an assumption?

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Buyers are tuning out (or blocking completely) self-serving promotion and ads. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62