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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload. Image credit: Elastic Email. They tend to remember it for much longer, too.

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How to Optimize Your E-commerce Site for Revenue

Convert

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. So in the case of the hotel website, the online booking transaction is measuring bookings and rooms revenue, but you should also have a goal and a revenue proxy for any other inquiries.

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How to Optimize Your E-commerce Site for Revenue

Convert

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. So in the case of the hotel website, the online booking transaction is measuring bookings and rooms revenue, but you should also have a goal and a revenue proxy for any other inquiries.

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All the Different Types of Tests You Can Run on Your Site (+ When to Run Them)

Convert

In fact, there’s a whole subfield of study known as design of experiments (DoE) that covers this. Use cases: calibration and determining data variance, auditing experimentation platform bugs, determining baseline conversion rate and sample requirements. Use cases: Many! Simple A/B Test. Multivariate Test.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

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31 Spectacular Web Design Guides, Techniques and Resources

Webbiquity

” List Building: The four questions every email capture page must answer by MarketingSherpa. .” ” List Building: The four questions every email capture page must answer by MarketingSherpa. 12 Design Best Practices for Drop-Down Menus by Get Elastic. Landing Page and CTA Design Tips.

Design 100
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Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

If your content marketing client is asking you to take a data-driven approach to your next blog post or case study, you might be left wondering what to do. I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Case study.