ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. With this, the otherwise anonymous site visitor can be identified for further marketing outreach.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media? Amplify good news. Interaction.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I can only watch TV shows on my DVR.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

So what happened in B2B Marketing? Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. How hard can it be? Opt-outs increased and our brand image suffered — all because we were spamming our customers. It used to be so easy. Have a great holiday season.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

accelerate agency

AUGUST 4, 2021

With even a modest helping of strategic thinking and imagination, marketers can go a long way. Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. How to grow business with B2B inbound marketing. This is, in short, the process of converting prospects into customers.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? It is not another vehicle to SPAM unwanted content.

Social Media 100

Social Media Personalization Branding Brand Identity 100