Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I can only watch TV shows on my DVR.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

So what happened in B2B Marketing? Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. How hard can it be? Opt-outs increased and our brand image suffered — all because we were spamming our customers. It used to be so easy. Have a great holiday season.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? It is not another vehicle to SPAM unwanted content.

Social Media 100

Social Media Personalization Brand Identity Branding 100