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Marketing in Europe? Wherever You Are, You Need to Know About GDPR

Content Standard

New European data laws will come into effect in May 2018—just eight months’ time—but one in four marketers are still only in the planning stage of ensuring compliance, according to a survey of major global brands. Anything that could be used to identify someone is now under GDPR. More stats you say?

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Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

For example, you can segment your clients by industry and send content that is relevant to that specific audience. Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability.

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Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

As a marketer, I understand the need for behavior tracking in a lot of cases and how beneficial it can be to better know your customers and tailor their experiences to provide value. As an idealist, I’d love a world where there are viable, large-scale alternatives to surveillance capitalism in online publishing and email marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Maybe you can use some of these in your next budget meeting. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. Marketing Charts ).

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers. Essentially, these tools automate the process so you can focus on other areas of your business.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place. Why Email Marketing? And, the email marketing stats show that 58% of us check our email before we even get out of bed! In the U.S.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere.