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CTV Advertising FAQs

Porch Group Media

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. What is CTV Advertising?

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Why Your Brand Should Invest In New Mover Marketing

Porch Group Media

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. My name is Larisa Bedgood, and I’m the VP of Marketing here at V12. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers.

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How to Advertise Your Small Business on Facebook

BenchmarkONE

Social media, review sites, and online publications are always great hubs for tapping into an engaged target market. Facebook uses an algorithm that makes your ads show up as people explore the groups, people, brands, and products they’re interested in. Collection Ads : Collection ads are offered only for mobile.

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The Definition of Omni-Channel Marketing – Plus 7 Tips

Adobe Experience Cloud Blog

Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?