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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Rather than glorifying the brand through the right pitch, as many cable companies have done, Netflix built a brand that crafts its entire business model around the customer’s convenience, which brings customers directly to its door—just like companies who adopt inbound marketing.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Video Marketing Best Practices

SmartBug Media

Transcripts easily provide quotes for use in press releases and other marketing materials. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. This will help increase distribution numbers and reach audiences. Your video marketing should employ the same concept.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Contribute to your inbound marketing tactics so you can avoid having your content feel pushy and “salesy”. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth.

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3 Events That Mark Online Marketing Change in 2011

Hubspot

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011. Connect with HubSpot :

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How to Achieve Stellar Alignment Between Marketing & Customer Support

Hubspot

In a very basic summary, Marketing's role is in attracting and converting prospects into leads. Then they nurture those leads into a state of sales readiness, at which point they're distributed to sales representatives who focus on converting those leads into customers. 3) Maintain a Consistent Tone.

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How to Produce an Internet Radio Show

Hubspot

There are lots of ways to generate and publish content for your inbound marketing efforts. For SpinWeb, we knew that we wanted to talk to our buyer personas which consist mainly of marketing directors and CEOs. I cover inbound marketing topics while she covers sales topics. This is your starting point.