Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.     Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

MAY 8, 2011

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    I observed a sales group listen attentively at first to a team from marketing describe and present the content they had produced.    What’s going on? . 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100