Buying Cycle and Focus Group - B2B Marketing Zone

The Only Guide You’ll Ever Need for Mapping Your Customer Journey

Televerde

FEBRUARY 2, 2021

However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. You can collect your research by: Surveys. Focus groups. Based on the research you receive, you can develop robust buyer personas based on your ideal customer’s psychographics and demographics.

Buyer Personas

Buyer Personas Touchpoints Buying Cycle Paid Search Agency

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights.

Buyer Personas

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking

B2B Marketing Zone

The Only Guide You’ll Ever Need for Mapping Your Customer Journey

Habits of Customer-Centric Marketers: Q&A with Donna Danis

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