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The Only Guide You’ll Ever Need for Mapping Your Customer Journey

Televerde

However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. Focus groups. Based on the research you receive, you can develop robust buyer personas based on your ideal customer’s psychographics and demographics. You can collect your research by: Surveys.

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line.