Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As in most things—with the basics.
Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As in most things—with the basics.
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B2B Marketing Zone Posts
APRIL 5, 2010
In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.
Webbiquity
FEBRUARY 7, 2012
11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.
Webbiquity
FEBRUARY 14, 2011
As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Share this on Bebo.
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