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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Prospects are going to be checking you out online, well beyond your website, long before they have “raised their hands&# and made themselves known to you. What will they find? DBXNT74M6AKY. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

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How to do Lead Nurturing Right

Webbiquity

It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive. It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations. Post this on Diigo.

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Five Expert Copywriting Tips

Webbiquity

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

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Web Presence Optimization, Reloaded

Webbiquity

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.