The Point

JUNE 23, 2020

Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. When in fact, none of these things is true. Email is very much alive.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. So how do you incorporate social media into the marketing mix? How can social media extend our brand relationship with our target market?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Even in the current environment where it seems that we each receive 50 emails a day from companies selling their services, email can still work. Director of Global Inside Sales and Demand Generation for SAP. .

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Marketing Analytics

FEBRUARY 24, 2020

As the importance of marketing analytics continues to grow, the number of metrics that are available for marketing teams to track is growing exponentially as well. These 2 KPIs provide a foundation for marketing leaders to have impactful conversations with their sales counterparts.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. We have also had success with creating specific content around each step in the buy cycle on each landing page. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100