Remove Buying Cycle Remove Content Remove Intent Signal Remove Psychographics
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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

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BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

The tool helps customers gauze the buying behaviors of their niche-specific prospects. BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms.

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10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. We do our best to optimize ROMI for our customers.

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How B2B Brands can invigorate Voice Search SEO to Scale-up their Sales Revenues

Valasys

They should be able to summarize the core ideas being reflected in the pieces of content quickly for gripping the featured snippets. Focus on Optimizing the Website & the Content For Mobile Devices (Mobile UX): . Most of the voice searches are conducted on mobile devices. Don’t forget the featured snippets: .

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Informa Engage & 180byTwo Collaborate to Make B2B Intent Data Accessible

Valasys

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. The primary criterion for the classification of data is that it should be related to the B2B industry.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.