Buying Cycle CMO Demand Generation Direct Marketing 
Marketing Insider Group
JANUARY 24, 2013
Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. StephanieTilton - Stephanie Tilton – Content marketing consultant for B2B high tech. Healthcare Care News, HR Comm.
Ambal's Amusings
NOVEMBER 12, 2010
B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Keeping a Closer Eye on Content ROI – CMO Council.
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Ambal's Amusings
OCTOBER 15, 2009
Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tune and refine the buying process.
Ambal's Amusings
MAY 27, 2010
An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Keeping a Closer Eye on Content ROI – CMO Council. " Maria Pergolino's Bio.
accelerate agency
FEBRUARY 26, 2023
The agency produces high-quality content and gets it in front of your target audience at the right time. What to look for when hiring a SaaS marketing agency Choosing the right marketing agency for your B2B SaaS company can be difficult. Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements?
accelerate agency
FEBRUARY 26, 2023
The agency produces high-quality content and gets it in front of your target audience at the right time. What to look for when hiring a SaaS marketing agency Choosing the right marketing agency for your B2B SaaS company can be difficult. Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements?
accelerate agency
FEBRUARY 26, 2023
The agency produces high-quality content and gets it in front of your target audience at the right time. What to look for when hiring a SaaS marketing agency Choosing the right marketing agency for your B2B SaaS company can be difficult. Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements?
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