article thumbnail

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100
article thumbnail

Who is teaching the CMO how to sell?

ViewPoint

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

CMO 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five New Year’s Resolutions for the CMO

ANNUITAS

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100
article thumbnail

Crossing the line on creepy: Tuesday’s Daily Brief

Martech

Marketers know that in many cases digital transformation has shortened the buy cycle. GTM is not demand generation. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. Scott Vaughan , CMO and growth accelerator.

article thumbnail

The Top B2B CMO Challenges

LEADership

In one particular instance, I knew that the lead generation program we were running for one of our clients was not working as it should. Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Just like that.

CMO 40
article thumbnail

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0

article thumbnail

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. Becher cautions that unless we start mapping the customer journey through various stages of the buying cycle, we are shooting in the dark. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014.

CMO 40