Aberdeen

FEBRUARY 5, 2020

More and more, big data analytics solutions are becoming the answer. Except the promises of big data solutions aren’t necessarily a silver-bullet solution for marketers. The question isn’t whether or not you can have too much data—it’s whether or not you can have too much bad data. And that’s where intent data comes in.

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Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals.

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Aberdeen

DECEMBER 6, 2018

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales.

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Aberdeen

JANUARY 3, 2019

This is an “Intent Qualified Opportunity” (IQO) and should include: Full firmographic information about the account showing buyer intent – even if that account is hiding behind an ISP’s IP address. A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

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Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Often, buyers in the Core Category are also on the buying committee of the Adjacent Category (i.e.,

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Aberdeen

JANUARY 2, 2019

A “focused capture” approach — which detects intent signals only on a fixed, “in-context” set of publications — will generate far too few signals to allow for proper identification of fraudulent devices. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

DECEMBER 27, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Buyer Intent and Predictive Analytics – Unified Through Data Science appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

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Aberdeen

DECEMBER 28, 2018

Best-in-Class Intent Programmatic includes AI/ML to know where an account stands in the buyer journey. Profile Programmatic can’t detect the stage of the buyer journey (or if there even is one), so it must serve a generic, less relevant ad to everyone (which bottoms out the numerator).

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Aberdeen

FEBRUARY 6, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Using Intent Analysis to Tailor Programmatic Ads appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

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