The Marketing Blender

APRIL 17, 2024

That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). It should also be helping you systemize and automate as much of the buyer journey as possible. Be prepared to spend on brand visibility even when no one is in a buying cycle.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. What are the solutions that the potential clients are looking for? Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. It is possible & some of the most successful content marketers have been doing this for years now.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. Build a simplified model of your customers’ world, the journey they take from problem to solution. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The marketers need to align any of these pages to a CTA button in order to track the buyers’ journey. Bottom-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

SEPTEMBER 27, 2019

With the advent of technologies & amalgamation of new technologies to aid the customer research process, the buyers’ journeys have evolved beyond the funnel structure to be more like a loop. Customer experience management (CXM) is now no longer the end goal for the brands as it conventionally used to be.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40