Get Ahead of the Buying Cycle
AUGUST 14, 2019
With over 70% of B2B buyers starting their research with generic search and regulations in Europe of the GDPR, understanding your buyer is critical. As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. Let’s serve them content that is relevant to their business and where they are in the buying cycle.