Remove Buyer's Journey Remove Buying Cycle Remove Psychographics Remove SWOT
article thumbnail

10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

With the advent of technologies & amalgamation of new technologies to aid the customer research process, the buyers’ journeys have evolved beyond the funnel structure to be more like a loop. This includes performing SWOT analysis & introspecting how customers’ journeys evolve over a while.