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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40
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Successful Lead Generation - One Size Does Not Fit All

ViewPoint

Does your firm have the capacity and expertise to develop targeted content for different buyer personas at different stages of the sales funnel? We define the attributes of a truly qualified lead as: SIC or NAICS code. Firmographics (revenue, #employees, # of locations). Decision makers and influencers identified.

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough. Learn to interpret the data from your site analytics and develop customer personas. Now start writing with each buyer persona in mind.

SIC 60
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How to Improve B2B Lead Quality

PureB2B

In any marketing campaign, knowing and understanding your buyer persona is the first crucial step. Create buyer personas for every possible customer profile in your target market. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. Who is your ideal customer?

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How to Improve B2B Lead Quality

PureB2B

In any marketing campaign, knowing and understanding your buyer persona is the first crucial step. Create buyer personas for every possible customer profile in your target market. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. Who is your ideal customer?